Side-by-side
An honest comparison
with Sprout Social.
We respect Sprout Social. Here is how ROAS Shield is different for paid Meta ad-comment moderation — and where Sprout Social is still the better fit.
Feature comparison
ROAS Shield vs Sprout Social
Sourced from sproutsocial.com/features and sproutsocial.com/pricing as of May 2026, plus our own product.
| Feature | ROAS Shield | Sprout Social | Notes |
|---|---|---|---|
| Built specifically for paid Meta ads | Sprout Social is an enterprise SMM suite; its Smart Inbox aggregates engagement including paid-post comments. | ||
| Ad-context columns in inbox (campaign, ad set, ad) | — | Ad-level attribution (campaign / ad set / ad) is the core ROAS Shield focus. | |
| Inverse creative lookup for unmapped comments | — | A ROAS Shield mechanism for mapping comments back to the ad that drew them. | |
| Unified social inbox | |||
| Pricing model | Volume-based (£199 / 500k comments) | Per-seat (~$199/user/mo Standard) | Sprout Social Standard is approximately $199 per user per month (sproutsocial.com/pricing, as of May 2026). Note the currency difference (£ vs $) and that the two prices use different units (per-comment-volume vs per-seat). |
| Designed for small advertisers and lean teams | Sprout Social targets larger organisations; per-seat pricing can be heavy for small advertisers. |
Where they win
Where Sprout Social is the better fit
We are not the right tool for everyone. If any of the below applies to your team, Sprout Social might serve you better than we will.
Enterprise breadth and reporting
Sprout Social offers deep cross-network publishing, listening, and analytics for large organisations. If you need an enterprise social platform, it does far more than ad-comment moderation.
Mature, established platform
Sprout Social is a long-established, widely adopted suite with a large ecosystem and support organisation.
Cross-network coverage
Sprout Social spans many networks beyond Meta. We are Meta-ads-only in v1.
Our wedge
Where we believe ROAS Shield wins
Ad-first by design
Every comment in the inbox shows campaign, ad set, and ad context. You can filter by campaign, see which ads attract spam, and tune rules per-ad. Generic comment moderators do not foreground which ad a comment is on.
Volume pricing for paid-ads teams
Our Scale tier is £199 per month for up to 500,000 comments. Predictable, volume-based pricing for high-spend advertisers — not per-seat.
Honest UI on the rough edges
When we cannot map a comment back to its ad, we say so and surface a manual-mapping action — including an inverse creative lookup. We do not paper over Meta API gaps with confident-looking UI.
Run the numbers on your own ad spend
Pricing scales with comment volume, not seats. Start a 7-day trial without a card.
Sprout's pricing scales per seat; comment-moderation upside scales per ad spend — work out the monthly revenue at stake on your spend before you decide which model maps better to the work you actually need done.