Resources
Guides for moderating Meta ad comments
Honest, practical guides on hiding spam, converting buyer-intent comments, and protecting your return on ad spend on Facebook and Instagram ads.
Start here
Facebook & Instagram ad comment moderation: the complete guide
What ad-comment moderation is, why it protects paid Meta performance, how to do it by hand, and how ROAS Shield automates it across Facebook and Instagram ads.
Read the guideHow to turn ad comments into customers
A playbook for spotting buyer-intent comments on Meta ads and converting them with fast public replies and one-time private DMs — without losing them to spam moderation.
Read the guideHow to hide comments on Facebook ads
A practical guide to hiding spam and abusive comments on your Facebook ads — by hand, and automatically with ROAS Shield.
Read the guideHow to turn off comments on Facebook ads
Whether you can actually disable comments on a Facebook ad, what your real options are (limit, hide, moderate), and how to control them at scale.
Read the guideHow to stop spam comments on Facebook ads
Why ad spam targets paid creatives, how to remove it fast by hand, and how keyword + AI moderation stops it automatically the moment it is posted.
Read the guideHow to moderate Instagram ad comments
How comment moderation differs on Instagram ads, what Meta's Graph API allows, and how to hide spam and surface buyers automatically.
Read the guideHow to auto-reply to Instagram ad comments
Turn buyer-intent comments on Instagram ads into replies and private DMs — safely, with draft-only-by-default AI.
Read the guideComment-to-DM automation for Meta ads
How comment-to-DM works on Facebook and Instagram ads, what Meta's private-reply window allows, and how to do it without breaking platform rules.
Read the guideNegative comment management for paid ads
How to handle genuine criticism, trolls, and spam differently on paid Meta ads — protecting performance without silencing legitimate feedback.
Read the guideDark posts and comment visibility on Meta ads, explained
What dark posts are, why their comments are easy to miss, and how comment visibility (hidden vs deleted) actually works on Facebook and Instagram ads.
Read the guideMeta comment-moderation permissions, explained
Which Facebook and Instagram permissions a comment-moderation tool needs, what each one does, and why scraping is never a substitute for the official Graph API.
Read the guideHow to protect your ROAS from ad-comment spam
Why spam in your ad comments quietly drains return on ad spend, and how comment moderation defends it.
Read the guideStop moderating ad comments by hand
ROAS Shield hides the spam, surfaces the buyers, and drafts the replies — across every Facebook and Instagram ad you run. Plans start at £19/month.