How much does Respondology cost?

Respondology publishes pricing: its Moderate product starts at $1,500 per month billed annually (Standard tier, English only), priced on social asset count, with Plus and Enterprise tiers quoted on request (respondology.com/pricing, as of July 2026). ROAS Shield is self-serve volume pricing from £19/mo for 10,000 comments to £199/mo for 500,000.

Is ROAS Shield a Respondology alternative for small advertisers?

For self-serve teams focused on paid Meta ads, yes: ROAS Shield starts at £19/mo with a 7-day trial and no sales call. Respondology is built for enterprise brands that want a human moderation layer and multi-platform coverage — if that is what you need, it is the better fit.

What does ROAS Shield do that Respondology does not focus on?

Ad-level attribution: every comment in ROAS Shield shows campaign, ad-set, and ad context, so you can see which ads attract spam and tune rules per-ad. Respondology positions on moderation scale, human review, and multi-platform insights rather than Meta ad-account context (respondology.com/product, as of July 2026).

Side-by-side

An honest comparison
with Respondology.

We respect Respondology. Here is how ROAS Shield is different for paid Meta ad-comment moderation — and where Respondology is still the better fit.

Compare your spend on ROAS Shield

Feature comparison

ROAS Shield vs Respondology

Sourced from respondology.com, respondology.com/product and respondology.com/pricing as of July 2026, plus our own product.

Feature	ROAS Shield	Respondology	Notes
Built specifically for paid Meta ads			Respondology covers paid, organic, and influencer content across Facebook, Instagram, TikTok, LinkedIn, and YouTube (respondology.com/product, as of July 2026).
Ad-context columns in inbox (campaign, ad set, ad)		—	Ad-level attribution (campaign / ad set / ad) is the core ROAS Shield focus.
Inverse creative lookup for unmapped comments		—	A ROAS Shield mechanism for mapping comments back to the ad that drew them.
Human moderator review layer (24/7)			Respondology fields 1,000+ U.S.-based human moderators on top of its AI and keyphrase layers, per its own site (respondology.com/product, as of July 2026). ROAS Shield is software-only.
Coverage beyond Meta (TikTok, LinkedIn, YouTube)			Respondology lists TikTok, LinkedIn, and YouTube (organic posts) alongside Facebook and Instagram; ROAS Shield is Meta-ads-only in v1.
Hide spam / harmful comments automatically
Self-serve signup and free trial			Respondology routes all plans to a demo request; no self-serve signup or free trial is shown on its site (respondology.com/pricing, as of July 2026). ROAS Shield has a 7-day self-serve trial.
Pricing model	Volume-based (£19 / 10k → £199 / 500k comments)	From $1,500/mo billed annually (Moderate, Standard)	Respondology Moderate starts at $1,500/mo billed annually, priced on social asset count; its Discover product starts at $1,000/mo (respondology.com/pricing, as of July 2026). Note the currency difference.
Native Slack + Microsoft Teams alerts		—	ROAS Shield posts storm alerts and buyer-intent leads straight to a Slack or Teams channel.
Read-only REST API + per-workspace keys		—	A scoped REST API for pulling your comments and leads into your own dashboards or client reports.

Where they win

Where Respondology is the better fit

We are not the right tool for everyone. If any of the below applies to your team, Respondology might serve you better than we will.

A real human moderation layer

Respondology puts 1,000+ U.S.-based human moderators behind its AI, per its own site — around-the-clock human review that no pure-software tool, including ours, offers. For brands in high-scrutiny or high-risk categories, that layer is the product.

Multi-platform, enterprise scale

Respondology covers Facebook, Instagram, TikTok, LinkedIn, and YouTube, is trusted by Fortune 500 brands and major sports leagues per its own site, and offers enterprise features like SSO and multi-organization management. We are Meta-ads-only and built for self-serve teams.

Managed language coverage

Respondology maintains a 30,000+ keyphrase library across 28 languages per its own site, with 100+ languages on its Plus tier. Global community teams get breadth we do not try to match.

Our wedge

Where we believe ROAS Shield wins

Ad-first by design

Every comment in the inbox shows campaign, ad set, and ad context. You can filter by campaign, see which ads attract spam, and tune rules per-ad. Generic comment moderators do not foreground which ad a comment is on.

Volume pricing for paid-ads teams

Our Scale tier is £199 per month for up to 500,000 comments. Predictable, volume-based pricing for high-spend advertisers — not per-seat.

Honest UI on the rough edges

When we cannot map a comment back to its ad, we say so and surface a manual-mapping action — including an inverse creative lookup. We do not paper over Meta API gaps with confident-looking UI.

Closed loops, not just moderation

Storm alerts and buyer-intent leads reach you in Slack or Microsoft Teams the moment they happen. Won leads roll up into an influenced-revenue figure on the dashboard and the weekly digest, and a read-only REST API pulls your comments and leads into your own reporting — detection through to proof, end to end.

Run the numbers on your own ad spend

Pricing scales with comment volume, not seats. Start a 7-day trial without a card.

Compare your spend on ROAS Shield Start free, no card required

Whichever tool you choose, the question worth answering first is what spam and unanswered buyer comments are actually costing you — the Revenue Leak Calculator turns your Meta spend into a monthly dollar figure so the comparison is grounded in numbers, not vibes.