For lead-gen advertisers
Catch the high-intent comment before the lead goes cold
Lead-gen ads attract questions — and spam. ROAS Shield hides the noise and surfaces the comments where someone is asking enough to become a lead.
The problem
- Spam and bot comments make your lead-gen ads look untrustworthy to the next person scrolling.
- A prospect asking "how does this work?" under your ad is a warm lead you never followed up on.
- You run the same offer across many ad sets and cannot tell which creative is driving the real questions.
- Manually checking every ad’s comments does not scale once you are testing dozens of variations.
How ROAS Shield helps
Filter comments by campaign and ad
Every comment carries its campaign, ad set, and ad, so you can see which lead-gen creative is actually starting conversations.
Surface intent, not just sentiment
The buyer-intent classifier flags comments that read like a warm prospect — questions about pricing, eligibility, or next steps — so they never sit unanswered.
Reply publicly, follow up privately
Answer the public question to build trust on the ad, then send a one-time private reply to move the conversation forward within Meta’s allowed window.
Honest about what Meta can map
When the Meta API cannot map a comment back to an ad, the inbox tells you instead of guessing — so your reporting stays trustworthy.
Protect your ad comments today
Start a 7-day free trial — no card required — or compare plans from £19 / 10,000 comments up to £199 / 500,000 a month.