Side-by-side
An honest comparison
with Replient.
We respect Replient. Here is how ROAS Shield is different for paid Meta ad-comment moderation — and where Replient is still the better fit.
Feature comparison
ROAS Shield vs Replient
Sourced from replient.ai and replient.ai/preise as of May 2026, plus our own product.
| Feature | ROAS Shield | Replient | Notes |
|---|---|---|---|
| Built specifically for paid Meta ads | Replient is a cross-channel generalist (FB, IG, TikTok, LinkedIn, YouTube, Google Reviews, app stores); ad moderation is one capability across many networks. | ||
| Ad-context columns in inbox (campaign, ad set, ad) | — | Ad-level attribution (campaign / ad set / ad) is the core ROAS Shield focus; Replient does not document this depth. | |
| Inverse creative lookup for unmapped comments | — | A ROAS Shield mechanism for mapping comments back to the ad that drew them. | |
| Brand-aligned AI responses | |||
| Spam / negativity filtering + sentiment + tagging | |||
| Cross-channel coverage beyond Meta (TikTok, LinkedIn, YouTube, reviews) | Replient covers 8 platforms including review sites; ROAS Shield is Meta-ads-only in v1. | ||
| Pricing model | Comment-volume (£19 / 10k → £199 / 500k) | Brand/contact-based (Lite €39 / 1,000 comments → Enterprise €249 / 10,000 comments) | Replient Lite €39/mo (1,000 comments, 1 brand), Pro €129/mo (4,000, 4 brands), Enterprise €249/mo (10,000, 10 brands), ex-VAT, annual −10% (replient.ai/preise, as of May 2026). |
Where they win
Where Replient is the better fit
We are not the right tool for everyone. If any of the below applies to your team, Replient might serve you better than we will.
Broadest platform coverage
Replient spans 8 platforms including review sites and app stores. If you need moderation well beyond Meta, it covers far more ground than we do.
100+ automation workflows
Per its own site, Replient ships 100+ automation workflows — extensive rule flexibility for power users.
Mobile app
Replient offers a mobile app to manage moderation on the go, which we do not provide in v1.
Our wedge
Where we believe ROAS Shield wins
Ad-first by design
Every comment in the inbox shows campaign, ad set, and ad context. You can filter by campaign, see which ads attract spam, and tune rules per-ad. Generic comment moderators do not foreground which ad a comment is on.
Volume pricing for paid-ads teams
Our Scale tier is £199 per month for up to 500,000 comments. Predictable, volume-based pricing for high-spend advertisers — not per-seat.
Honest UI on the rough edges
When we cannot map a comment back to its ad, we say so and surface a manual-mapping action — including an inverse creative lookup. We do not paper over Meta API gaps with confident-looking UI.
Run the numbers on your own ad spend
Pricing scales with comment volume, not seats. Start a 7-day trial without a card.