Side-by-side
An honest comparison
with MyComments.io.
We respect MyComments.io. Here is how ROAS Shield is different for paid Meta ad-comment moderation — and where MyComments.io is still the better fit.
Feature comparison
ROAS Shield vs MyComments.io
Sourced from mycomments.io as of May 2026, plus our own product.
| Feature | ROAS Shield | MyComments.io | Notes |
|---|---|---|---|
| Built specifically for paid Meta ads | MyComments.io is paid-social-focused; it markets moderation for FB & IG posts and ads. | ||
| Ad-context columns in inbox (campaign, ad set, ad) | — | Ad-level attribution (campaign / ad set / ad) is the core ROAS Shield focus; MyComments.io does not document this depth. | |
| Inverse creative lookup for unmapped comments | — | A ROAS Shield mechanism for mapping comments back to the ad that drew them. | |
| Auto-hide spam / hate / competitor links | |||
| Sentiment + buyer-intent vs complaint classification | |||
| Keyword → auto-DM | |||
| AI reply suggestions | |||
| Volume pricing for high-spend advertisers | £199 / 500k comments | From $29.99/mo (1,000 comments) to $149.99/mo (25,000 comments) | MyComments.io Starter $29.99 / 1,000, Growth $79.99 / 5,000, Pro $149.99 / 25,000 (mycomments.io, as of May 2026). Note the currency difference and lower comment caps. |
Where they win
Where MyComments.io is the better fit
We are not the right tool for everyone. If any of the below applies to your team, MyComments.io might serve you better than we will.
Cheapest entry point for small advertisers
Its $29.99 Starter tier is below our entry price in raw terms. If you have very low comment volume, MyComments.io may be the cheaper place to begin.
Unlimited pages and team members on every tier
Per its own site, MyComments.io includes unlimited pages and team members on all tiers — generous for teams managing many Pages.
Lean, focused product
A simpler surface for teams who only need auto-hide plus AI reply suggestions, without a broader social suite around it.
Our wedge
Where we believe ROAS Shield wins
Ad-first by design
Every comment in the inbox shows campaign, ad set, and ad context. You can filter by campaign, see which ads attract spam, and tune rules per-ad. Generic comment moderators do not foreground which ad a comment is on.
Volume pricing for paid-ads teams
Our Scale tier is £199 per month for up to 500,000 comments. Predictable, volume-based pricing for high-spend advertisers — not per-seat.
Honest UI on the rough edges
When we cannot map a comment back to its ad, we say so and surface a manual-mapping action — including an inverse creative lookup. We do not paper over Meta API gaps with confident-looking UI.
Run the numbers on your own ad spend
Pricing scales with comment volume, not seats. Start a 7-day trial without a card.