Head to head
Sprout Social vs Agorapulse
Sprout Social is an enterprise, per-seat social platform aimed at larger organisations, while Agorapulse is a mid-market, agency-friendly suite where ad-comment moderation is gated to paid tiers. Both are broad suites where comment moderation is one capability among many. ROAS Shield is the focused ads-first alternative, priced on comment volume rather than per seat or per tier.
Side by side
Sprout Social vs Agorapulse vs ROAS Shield
| Feature | Sprout Social | Agorapulse | ROAS Shield |
|---|---|---|---|
| Built specifically for paid Meta ads | ✕ | ✕ | ✓ |
| Ad-context columns in inbox (campaign, ad set, ad) | — | — | ✓ |
| Inverse creative lookup for unmapped comments | — | — | ✓ |
| Volume pricing for high-spend advertisers | — | — | £199 / 500k comments |
Sourced from sproutsocial.com/features and sproutsocial.com/pricing as of May 2026, plus our own product. Sourced from agorapulse.com/pricing as of May 2026, plus our own product. Exact tier prices vary across sources, so we do not publish an Agorapulse price here.
Where each fits
No single winner — pick for your team
Sprout Social
Sprout Social offers deep cross-network publishing, listening, and analytics for large organisations. If you need an enterprise social platform, it does far more than ad-comment moderation.
Agorapulse
Agorapulse bundles a unified inbox, publishing, reporting, and team collaboration. If you want one suite for your whole social workflow, it covers more than ad comments.
ROAS Shield (ads-first alternative)
Every comment in the inbox shows campaign, ad set, and ad context. You can filter by campaign, see which ads attract spam, and tune rules per-ad. Generic comment moderators do not foreground which ad a comment is on.
The ads-first alternative
Run the numbers on your own ad spend
ROAS Shield prices on comment volume, not seats. Start a 7-day trial without a card.